A seller should never ask if they should stage. Staging is an essential part of the marketing process. It can entice buyers to take a look and perhaps get hooked on a house. This preparation process - from simple clean-up and clean-out to extensive repairs and improvements - always directly impacts how quickly a house will sell and for what price, or whether it will sell at all. Staging is that important. In fact, a review of over 2,800 properties in eight cities found that "staged homes, on average, sold in half the time that non-staged homes did. The sellers with staged homes ended up with 6.3 percent more than their asking price, on average." (From an October, 2006, USA Today article which cites a Coldwell Banker Residential Brokerage report.) In other words, staging helps get sellers what they want most - to sell their homes in the least amount of time for the most amount of money.
The ultimate goal of staging is to place the house in the best showcase condition, so it sells at the best possible price in the shortest possible time. The feeling to convey is de-personalized and de-cluttered, so the potential buyer can see the house and its features, not the homeowners' "stuff"; the best view of each room, the best traffic pattern through the house, the best curb appeal. Staging includes curb appeal suggestions.
The buyer needs to feel she is AT HOME, not in YOUR home.
Buyers only know what they see, not the way it's going to be!
Allison is an Accredited Staging Professional who has successfully completed a detailed ASP course on preparing homes for sale. This is the only nationally recognized staging accreditation. We will stage your house so it looks better than the competition by being clean, clutter free, and ready to show to prospective buyers. Dedicated professionals who have studied and learned the proven and powerful techniques of staging homes and are committed to the principles and practices of marketing properties as Staged Homes, recognized by the National Association of Realtors as the leaders in the Home Staging profession.
The way you live in a home and the way you sell your house are two different things.
The National Association of Realtors has found that a staging investment of 1 to 3% of the home's list price typically yields a return of 8 to 10%.
Staging includes everything from a detailed cleaning and de-cluttering, to furniture arrangement, wall colors, lighting, accessories, and cosmetic repairs. The goal is to highlight the home's best features and eliminate distraction, especially with personal items, so potential buyers can envision themselves in the house. Remember, you are selling the house, not your possessions.
The investment in staging your home is less than your first price reduction!
We offer: A Basic Staging Consultation - we walk through your home with you giving you all the recommendations you need to stage your own
home. Or...
Complete Hands on Staging - we stage your listing/home using existing furniture and accessories. Each room is individually analyzed to create flow and balance. We provide this service for all rooms or select rooms.
Specific attention is paid to staging your home to be directly in-sync with the socio-economic level of your target market and neighborhood. One size does not fit all.
We work with your realtor to make sure we are presenting the best first impression for your future buyer.
By cleaning, de-cluttering, editing, balancing, and coordinating specific rooms, your house becomes a focus for a broader target audience, increasing the likelihood of multiple offers you will receive for your listing. The Result? Selling your home for TOP DOLLAR in the shortest amount of time possible!
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